KEIM’s innovative COOLIT® paint is engineered to reduce heat absorption, resulting in cooler surfaces. As our cities heat up, the way we design and finish buildings matters more than ever. Materials are no longer just aesthetic decisions. They directly influence thermal performance, energy use and long-term durability. COOLIT® by KEIM is a mineral paint engineered with this in mind. It is designed to reduce heat absorption at the surface level, helping buildings stay cooler,